Friday, July 04, 2008

Microsoft cares about photographers!

It appears that the hulking giant has opened yet another front in the battle for the hearts and minds of computer users. They are trying hard to make Windows a natural choice for photographers. You may say they came a little late to the party, but I for one won't blame them for trying. Or maybe I should? - see update above!

Microsoft RAW Image Thumbnailer and Viewer for Windows XP. This thing is quick! Whoosh is the time it takes to create thumbnails of all the raw images (Nikon Electronic Format or NEF) in a folder. Did they have to add this in the readme: "We've taken care to ensure that this tool operates as it should, but it is not part of Windows and is not supported by Microsoft." Thank you, Microsoft!

But this is not all! Microsoft now has something called Microsoft Pro Photo Tools! They haven't quite finished playing around with it, but it can already add geotagging information to your photos and let you edit all your EXIF and IPTC metadata information. This is really cool!

Microsoft also has something called Microsoft Pro Photo Shoot. If you're a Pro in Microsoft's sense, you'll want to plan whether you're going to bring your Canon 5D for a shoot - or perhaps your Nikon D3 - and make a note of the decision made after hours of agonizing deliberation in Outlook. That's right: They think you're going to forget if you don't make a note in Outlook. Oh yeah!

Look out for more free goodies at Microsoft's Pro Photo Center. Made in Flash, by the way, not Silverlight. Another wise decision, I think.

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